Digital Transformation for Architectural Metalworks
CLIENT
Parker Cook Design
YEAR
2020
PROJECT
Company Website + Brand Identity Design
PROJECT OVERVIEW
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Parker Cook Design is an architectural metal fabrication specialist & interior design shop out of Salt Lake City, Utah. ↓
framING THE FOCUS
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We aimed to create a beautifully designed website that truly showcases the incredible craftsmanship, high-quality products, and outstanding service that PCD is known for. Plus, we wanted to develop a smart website strategy that would attract and engage potential clients in a meaningful way↗
A key area of improvement for PCD was the lack of an accessible online portfolio featuring a project gallery to share with clients. This need was met, and PCD was equipped with a well-designed website that genuinely communicates the value of their craft ↗
In the end → This development is expected to alleviate some of the challenges they face due to their current visibility online. The new PCD website will also serve as a valuable resource for project updates with both current and future clients, fostering a more informed client base and contributing to greater satisfaction.→
MY ROLE
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| 01. | Web Design + Development |
| 02. | Industry Research |
| 03. | Content Producer + Optimization |
| 04. | Identity Designer |
| 05. | Back-end Setup + Hosting Config |
| 06. | User Experience Design |
WITH THANKS TO
↓
| Client | Parker Cook Design |
| Client Representative | Bennett Price |
