Collect
| 01 — EMPATHIZE | & ENGAGE |
| 02 — ASK | & DISCOVER |
Combine
| 03 — UNCOVER | & SYNTHESIZE |
| 04 — BRAINSTORM | & EXPLORE |
Transform
| 05 — TEST | & PROTOTYPE |
| 06 — IMPLEMENT | & MEASURE |
Process
| 01 — EMPATHIZE | & ENGAGE |
| 02 — ASK | & DISCOVER |
| 03 — UNCOVER | & SYNTHESIZE |
| 04 — BRAINSTORM | & EXPLORE |
| 05 — TEST | & PROTOTYPE |
| 06 — IMPLEMENT | & MEASURE |